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Not a Detergent

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Not a Detergent

Luxury laundry detergent

Avis :

Your laundry routine upgraded to the level of your personal care. Who would want to wash their laundry differently once having tried NOT A DETERGENT? The unique clean and comforting Not a perfume scent subtly infused in your bed linen, clothes or towels. Our highly concentrated solution is presented in a compact bottle which allows you to do up to 25 washes. Small in size but as efficient as your regular detergent. Another way to live with your favorite fragrance.

How to dose? Depends on the hardness of your water! 

soft water - 0.68oz / 20ml - 25 washes
medium hard water - 1.35 oz / 40ml - 12.5 washes
hard water - 2.03 oz / 60ml - 8.5 washes

Select your quantity
– +

Shipping fees offered from $100 of purchase

Delivery expected from

tuesday 10 december
Not a collection

Proudly scented with not a perfume. The clean, pure and minimalist scent of NOT a perfume is infused in this home & body collection.
Not a Perfume is a unique molecular fragrance made of a single ingredient, called Cetalox. Usually used in perfumery as a base note, it plays here the leading role... The result is clean, minimalist, pure.
A perfumery gem, which has the particularity of containing NO allergen. A unique property that inspired the creation of this cosmetic line.

  • Inspiration
    The word of creator

    NOT A COLLECTION contains only what you need, the purest ingredients and a unique scent.

    Ingredients: 2-acetyl-1,2,3,4,5,6,7,8-octahydro-2,3,8,8-tetra methylnaphtalene (main isomer),
    2,2,6-trimethyl-alpha-propylcyclohexanepropanol, (E)-2-(3,5-dimethylhex-3-en-2-yloxy)-2-methylpropylcyclopropanecarboxylate.

    Juliette has a gun
  • Reviews
    You say it better than us

    Customer Reviews

    Based on 35 reviews
    69%
    (24)
    9%
    (3)
    11%
    (4)
    9%
    (3)
    3%
    (1)
    G
    Grace R.

    Super fast shipping!

    always lovely to get your package earlier than expected!✨

    H
    H.H.
    Amazing

    It smells amazing! I get a million compliments! Buy it!!

    our laundry just smells.so.good when using this, try pouring it directly on the clothes too: the scent lasts even longer

    J
    Jennifer S.
    Not clear on usage

    Love the smell and do feel like it holds up. Package is very flimsy and it doesn't have clarity on usage, likr have to guess how much to use in each load.

    thanks for pointing that out, you've helped us noticed that we forgot about this info on our product page... well, until now, it has been corrected just now! here it is for you

    soft water - 0.68oz / 20ml - 25 washes
    medium hard water - 1.35 oz / 40ml - 12.5 washes
    hard water - 2.03 oz / 60ml - 8.5 washes

    One last thing: pour it directly on your clothes as this helps them keep the fragrance much longer!

    M
    Michele V.
    I’m not smelling it

    After washing and drying I’m not picking up the scent of the product on my clothes. Really sad cuz I love the lotion.

    we recommend pouring the detergent directly on your clothes instead of using the detergent compartment in your washing machine: try it, this makes a world of a difference and your laundry will smell *fabulous* for days!

    J
    J.W.
    So good!

    I am blown away! My clothes, towels, sheets smell amazing and so so soooooo
    Soft! Pouring the detergent directly on your laundry makes a huge difference in the lasting smell.

    100% agree! want your laundry to smell a-ma-zing for days? pouring the detergent right on it is the way to go, and thank us later!

    M
    Michelle F.

    The container so little I’m afraid to actually use enough to make my clothes smell like it. I love the idea of it though.

    it's small but mighty ;) it's formula is highly concentraded, a little goes a long way and you can *easily* get up to 25 washes with it. To make sure your clothes will smell heavenly: pour the detergent directly on them, this makes a world of a difference.

    H
    Heather B.
    Doesn’t last

    I washed sheets in it. And initially coming out of the washer, it smelt great. But after drying and putting on my bed, no scent.

    sorry to hear about that! we found that pouring the detergent directly on the sheets/clothes (vs in the detergent compartment in the washing machine) is the way to go for a truly long lasting scent, hope this helps!

    T
    Terri H.
    not a detergent

    Smells great and gets clothes really clean.

    quick tip we've just found: pouring the detergent directly on your clothes in the washing machine (instead of in the compartment) helps the scent last even longer!!

    K
    Kiahna D.

    The scent last long

    K
    Katherine G.
    Perfect combo ❤️

    I love not a perfume and I have it in the original and the super dose, and I want to always smell like it forever and ever, and this is how my bedsheets and my day clothes and pj's smell now! I am captivated every time I smell myself, and so are many others who are always excited to ask what I'm wearing and I'm always ecstatic to share! Sooooo happy! ❤️

    thanks for your trust & support, your home must simply smell *lovely* <3

    Load More

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on $100+ orders (In the US)

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all year round

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Add Review

Customer Reviews

Based on 35 reviews
69%
(24)
9%
(3)
11%
(4)
9%
(3)
3%
(1)
G
Grace R.

Super fast shipping!

always lovely to get your package earlier than expected!✨

H
H.H.
Amazing

It smells amazing! I get a million compliments! Buy it!!

our laundry just smells.so.good when using this, try pouring it directly on the clothes too: the scent lasts even longer

J
Jennifer S.
Not clear on usage

Love the smell and do feel like it holds up. Package is very flimsy and it doesn't have clarity on usage, likr have to guess how much to use in each load.

thanks for pointing that out, you've helped us noticed that we forgot about this info on our product page... well, until now, it has been corrected just now! here it is for you

soft water - 0.68oz / 20ml - 25 washes
medium hard water - 1.35 oz / 40ml - 12.5 washes
hard water - 2.03 oz / 60ml - 8.5 washes

One last thing: pour it directly on your clothes as this helps them keep the fragrance much longer!

M
Michele V.
I’m not smelling it

After washing and drying I’m not picking up the scent of the product on my clothes. Really sad cuz I love the lotion.

we recommend pouring the detergent directly on your clothes instead of using the detergent compartment in your washing machine: try it, this makes a world of a difference and your laundry will smell *fabulous* for days!

J
J.W.
So good!

I am blown away! My clothes, towels, sheets smell amazing and so so soooooo
Soft! Pouring the detergent directly on your laundry makes a huge difference in the lasting smell.

100% agree! want your laundry to smell a-ma-zing for days? pouring the detergent right on it is the way to go, and thank us later!

M
Michelle F.

The container so little I’m afraid to actually use enough to make my clothes smell like it. I love the idea of it though.

it's small but mighty ;) it's formula is highly concentraded, a little goes a long way and you can *easily* get up to 25 washes with it. To make sure your clothes will smell heavenly: pour the detergent directly on them, this makes a world of a difference.

H
Heather B.
Doesn’t last

I washed sheets in it. And initially coming out of the washer, it smelt great. But after drying and putting on my bed, no scent.

sorry to hear about that! we found that pouring the detergent directly on the sheets/clothes (vs in the detergent compartment in the washing machine) is the way to go for a truly long lasting scent, hope this helps!

T
Terri H.
not a detergent

Smells great and gets clothes really clean.

quick tip we've just found: pouring the detergent directly on your clothes in the washing machine (instead of in the compartment) helps the scent last even longer!!

K
Kiahna D.

The scent last long

K
Katherine G.
Perfect combo ❤️

I love not a perfume and I have it in the original and the super dose, and I want to always smell like it forever and ever, and this is how my bedsheets and my day clothes and pj's smell now! I am captivated every time I smell myself, and so are many others who are always excited to ask what I'm wearing and I'm always ecstatic to share! Sooooo happy! ❤️

thanks for your trust & support, your home must simply smell *lovely* <3

Load More
2179
Verified Reviews